About me.

My career began in ad agencies like Hal Riney & Partners and Wolf Blumberg Krody. Since then, I’ve had my own business, worked for a few other companies, and been wonderfully distracted from my career path by raising two children.

Starting out, I earned a bachelor's in journalism (advertising emphasis) and spent more than a decade in marketing and advertising agencies. I chose the industry because it’s a fusion of practicality and art. I love copywriting, but it works best when the goals are defined through strategic analysis. I spent more of my time in account management, writing plans, explaining strategies, and coordinating with the creative and media teams.

Eventually, my creative side won out, and I started a business making art in people’s homes. Of course, it had to be practical and functional and turn a profit, so I painted decorative finishes and murals. Along came two children and chaos. I became a single parent, embraced the chaos, and combined parenting and work and art. I even returned to university, adding a Bachelor of Fine Arts degree to my CV. I wasn’t interested in teaching, but I was thrilled with the possibilities of digital spaces, where the rules aren’t set, at least not for long, and creatives don’t stick to a single lane.

Now, I focus on communication combined with creativity. Words need to work for you in whatever space they exist. I’m flexible and organized, imaginative and analytical. I help your story take an audience on the right journey without getting lost along the way.