Client: CCHMC
Agency: Landor
I had the pleasure of working with the phenomenal folks at Landor when they were developing a new brand identity for Cincinnati Children’s Hospital. One of our projects was the messaging for the Children’s Hospital expansion north of the city.
Children’s, a premiere pediatric hospital founded in 1883, has been located in downtown Cincinnati since the 1920s. Their Liberty campus expansion was big news. Now the northern suburbs and the corridor to Dayton would be served by their own full-service campus.
I worked with Landor’s new tone-of-voice guidelines as they were getting approval on the final visual identity, logo, and color scheme. We created print ads, billboards, and mailers.
I also prepared copy for the anticipated rankings by US News and World Report, working ahead of time with a triad of possible options for the overall ranking. Children’s was ranked # 3 overall in the nation that year, with other top rankings in specialties. I provided the copy for print, billboards, and transit to promote these rankings.
