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website copy
landing pages
digital advertising
sales sheets
MuleSoft provides integration software solutions for large enterprise organizations. Their products integrate software as a service (SaaS), on-premises systems, and other platforms. MuleSoft excels in API management for legacy and regulated environments. MuleSoft was acquired by Salesforce in 2018. I've worked on digital content for various projects with MuleSoft.
Agency: Creatives on Call
I created online learning modules and job aids for the University of Chicago Medicine call center in 2024 under the direction of Point B Consulting. Point B was named a Best Management Consulting Firm by Forbes for the ninth consecutive year in 2024. I was contracted as a learning designer and content writer by their agency, Creative Circle in Portland, Oregon. All content was for internal use.
Agency: Creative Circle for Point B Consulting
print ads, billboards, and mailers
advertise a new location
promote their US News and World Report rankings
I worked with Landor's new tone-of-voice guidelines to promote the Cincinnati Children's Hospital expansion and placement in the annual rankings by US News and World Report.
Agency: Landor
I create learning modules for Trailhead, the Salesforce online learning platform. Learners can build their knowledge of Salesforce products and develop essential soft skills. Trailhead is free to the public, promoting growth and development in a robust ecosystem of customers, developers, and partners. Worldwide, more than 5 million learners use Trailhead.
Writing for Trailhead includes working with subject matter experts and the Trailhead editorial team. I also write for MyTrailhead to create similar training modules, which are available only to employees and Salesforce partners.
online learning
internal and external audiences
certification maintenance modules
Agency: Creatives on Call
Synapse Health underwent management changes in 2023 and required a quick turnaround for sales support.
I wrote new content for sales sheets, signage for a new trade booth, and assisted with resources for their employee enablement over a two-month period.
Agency: Creatives on Call
Salesforce is one of the world’s largest technology companies and a top CRM (customer relationship management) platform. I’ve worked on internal communications for teams in global sales; employee development and success; and product accessibility and inclusive design. Public-facing work has included website landing pages, sales sheets, partner guides, and online learning.
software product knowledge guides
partner marketing materials
targeted content for internal and external audiences
Agency: Creatives on Call
e-commerce website
email marketing
events and promotions
I managed a complete ecommerce website redesign, resulting in a 25% increase in traffic and a 23% increase in web sales. I developed the website strategy, wrote content, and oversaw the web designer's initial work to create a new WordPress/WooCommerce platform.
I served as the marketing and website director from 2016 to 2020. As a marketing generalist, I managed various additional projects, including a 25th anniversary celebration, sales communication, and purchasing analyses. Slice became a subsidiary of O’Neal Industries in 2021 and now uses its website platform.
