Cincinnati Children's Hospital

advertising and promotion

I had the pleasure of working with the phenomenal folks at Landor when they were developing a new brand identity for Cincinnati Children’s Hospital. One of our projects was the messaging for its hospital expansion north of the city. Another project was to promote its national rankings. Projects included:

• print ads, billboards, and mailers

• advertising a new location

• promoting US News and World Report rankings

Billboards, Print, and Direct Mail

Children’s, a premier pediatric hospital founded in 1883, has been located in downtown Cincinnati since the 1920s. Their Liberty campus expansion was big news. Now, the northern suburbs and the corridor to Dayton would be served by their own full-service campus. I worked with Landor's new tone-of-voice guidelines as they were being approved for the final visual identity, logo, and color scheme. We created print ads, billboards, and mailers. I also prepared advertising and promotional content for the anticipated rankings by US News and World Report, working ahead of time with a triad of possible options for the overall ranking: first, second, or third. That year, Children’s was ranked #3 overall in the nation, with other top rankings in various specialties. I provided the copy for print, billboards, and transit to promote these rankings and specialties. Agency: Landor