Specialty Stainless Distributor

ecommerce website design and management

Showcase: Slice of Stainless

Slice of Stainless is a niche metal distributor specializing in specialty grades for aerospace, medical, defense, and other industries. I managed a complete ecommerce website redesign, resulting in a 25% increase in traffic and a 23% increase in web sales.

We created a new WordPress/WooCommerce platform in 2016. I directed the website strategy, wrote content, and oversaw the web designer's initial work. After launch, I created additional pages and managed the product database. I managed fulfillment and API setup for UPS, FedEx, and truck freight logistics. I also automated CRM and email functions, using Zapier integrations to Capsule CRM and MailChimp.

Marketing, Website, and Sales Support

Following the website launch, I managed a database of nearly 3,000 products, which included pricing details for each steel grade, product thickness, and quantity. Product pricing was updated monthly based on commodity steel purchases.

I supervised the website from 2016 to 2020, while managing additional projects, including a 25th anniversary celebration, sales communication, and purchasing analyses. Slice became a subsidiary of O’Neal Industries in 2021 and now uses its website platform. Much of the 2025 Slice website still uses my original copy, including the Home, About, FAQ, and Processes pages.

• e-commerce website

• email marketing

• events and promotions